Revitalizing a Legacy: A New Chapter for the Stockholm Accords
In June 2010, the global public relations community gathered in Sweden for a historic moment. The Stockholm Accords were signed, establishing a "Call to Action" that defined the role of public relations in governance, sustainability, and management. It was a manifesto for the value of our profession.
Fifteen years later, the media landscape has changed dramatically. Social media, artificial intelligence, and digital algorithms have transformed how we communicate. Yet, the core principles of the Stockholm Accords—transparency, ethical governance, and alignment—are more critical today than ever before.
Bridging the Past and the Future
Today, we are proud to announce the relaunch of StockholmAccords.org.
We are not just preserving a domain; we are revitalizing a mission. Our goal is to transform this platform into a living Digital Library and Hub for the global PR community. We believe that the wisdom of the past must guide the strategies of the future.
What to Expect from This Platform?
As we rebuild this space, you will find resources designed for students, scholars, and practitioners alike:
The Archives: We have restored the original text and the creation process of the 2010 Accords, ensuring this historic document remains accessible to researchers.
Modern Insights: We will publish new articles analyzing how traditional PR ethics apply to modern challenges like AI ethics and digital reputation management.
Academic Collaboration: In the near future, we aim to open this platform to master’s students and academics to publish their research, case studies, and papers.
Global Connection: A space for webinars and educational content to connect professionals across borders.
A Call to Action
The Stockholm Accords were originally designed as a "brief" for professionals to implement in their organizations. Today, we renew that call. Whether you are a PR agency owner, a master’s student, or a corporate communication director, this platform is for you.
Stay tuned as we build a bridge between the legacy of Stockholm and the future of communication.
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