Revitalizing a Legacy: A New Chapter for the Stockholm Accords In June 2010, the global public relations community gathered in Sweden for a historic moment. The Stockholm Accords were signed, establishing a "Call to Action" that defined the role of public relations in governance, sustainability, and management. It was a manifesto for the value of our profession. Fifteen years later, the media landscape has changed dramatically. Social media, artificial intelligence, and digital algorithms have transformed how we communicate. Yet, the core principles of the Stockholm Accords—transparency, ethical governance, and alignment—are more critical today than ever before. Bridging the Past and the Future Today, we are proud to announce the relaunch of StockholmAccords.org. We are not just preserving a domain; we are revitalizing a mission. Our goal is to transform this platform into a living Digital Library and Hub for the global PR community. We believe that the wisdom of the past...