read here http://www.prstudies.com/weblog/2011/02/whats-wrong-with-csr.html#comments
please see http://conversation.cipr.co.uk/posts/philip.young/call-for-papers-beyond-online-public-relations
As a result of the recent global recession, private and public sector organisations have come under pressure to examine all areas of their business and seek out economies. The discipline of public relations (PR) is no exception to this review, and the Stockholm Accords are the outcome of an international collaboration of PR experts [...]
Here please read a sharp and insightful post on prconversations on the integrated reporting movement and its impact on the public relations profession written by the highly respected british commentator Heather Yaxley.
1. To what extent have the Stockholm accords taken into account the networked society that the majority of publics currently are part of?